As a small business owner, empowering your staff members to become brand advocates is essential. Not only does this create unity within the team and ensure that everyone feels part of the company's success, but it also helps strengthen customer relationships. You can do this by creating a culture of recognition – acknowledging employees for their efforts in contributing to customer satisfaction, as well as establishing incentives to reward successful referrals.

Blogs are one of the most powerful marketing tools you can employ in your business. 

They’re great at getting potential customers into your sales funnel, and they help your website to rank better on search engines like google. 

Let’s break up the effectiveness of blogs into two separate categories, specifically SEO and content marketing.

In the world of social media, TikTok is the new kid on the block. The short-form video platform has quickly become one of the most popular apps in the world, with over 800 million active users. But should your small business jump on the bandwagon and use TikTok as part of its social media marketing strategy? Let's take a look at some of the pros and cons.

It’s not necessary for the whole world to know who you are to be highly successful. You only need the right people to know who you are.

For example, if you’re a real estate broker, you want the people in your area to know who you are. If you own a company that provides web links, you want all of the SEO business owners to know your name.