Viral Marketing Initiatives

Viral Marketing Initiatives

Viral marketing…is it a thing?  Viral content is a real phenomenon associated primarily with social media but should it be considered a specific segment of marketing?  In my opinion, viral marketing isn’t actually a type of marketing but rather a byproduct of creating content that contains specific characteristics which drive viral sharing. (Read More)

Differentiation

Differentiation

For someone outside of the surfing (and action sports) community it may seem like an easy formula…take a cool picture of a surfer on a wave in an exotic locale, add some clever copy based on nature or living outside the constraints of society, multiply, and you have a social media presence for a surf brand. (Read More)

Blogging and Twitter are Important Elements of the Groundswell

Blogging and Twitter are Important Elements of the Groundswell

One of the required readings for my graduate course in social media and the inspiration behind this blog post is the book Groundswell: winning in a world transformed by social technologies.  The book is a comprehensive look into how technology has revolutionized the business world.  I would suggest reading it for a more detailed explanation of some of the best practices I’m sharing here.  Though it touches on areas outside of social media the book explains how social technologies of all types are the primary force behind the groundswell. (Read More)

Going Social Can be Risky...But NOT Going Social Isn’t an Option

Going Social Can be Risky...But NOT Going Social Isn’t an Option

Luxury Appliance Brands Go Social I want to start by saying that I don’t think any brand, regardless of industry, can afford to ignore social media.  Again, I am going to focus on the home appliance industry to demonstrate the risks associated with taking luxury appliance brands social. What exactly makes a "luxury" appliance brand? (Read More)

Ripl...A Mobile App for Creative Social Media Content

Ripl...A Mobile App for Creative Social Media Content

This week I want to focus on a mobile app that I use on a regular basis to create engaging videos from still photos.  Video is definitely at the forefront of engagement when it comes to social media posts, but sometimes you need the ability to turn your still photos into something more than a simple (and boring) slideshow...(Read More)

Social Media for Appliance Retailers

Social Media for Appliance Retailers

As an independent contractor for (mostly) micro and small businesses, I  focus primarily on social media, email, and content marketing initiatives.  So it seemed a bit redundant to write about the current state of social media within...well, social media.  Instead, I chose to focus on the tools I use for a client in the high-end appliance industry.  I thought it would be a good exercise in detailing how social media use, and the content being shared, needs to be tailored to the type of product or service being promoted. (Read More)

Social Media Management...Harder Than it Seems

Social Media Management...Harder Than it Seems

I was fortunate to find a marketing manager position shortly after earning my bachelor’s degree in 2015.  I had unexpectedly fallen in love with social media during my studies once I realized that a large part of it was creating creative content.  I say unexpectedly because I was not much of a social media user in my personal life.  It was not until a friend of mine asked me to help promote his company on Facebook and Twitter that I truly understood the breadth of social media’s influence. (Read More)