Viewing entries tagged
appliances
Luxury Appliance Brands Go Social I want to start by saying that I don’t think any brand, regardless of industry, can afford to ignore social media. Again, I am going to focus on the home appliance industry to demonstrate the risks associated with taking luxury appliance brands social. What exactly makes a "luxury" appliance brand?
One of the required readings for my graduate course in social media and the inspiration behind this blog post is the book Groundswell: winning in a world transformed by social technologies. The book is a comprehensive look into how technology has revolutionized the business world. I would suggest reading it for a more detailed explanation of some of the best practices I’m sharing here. Though it touches on areas outside of social media the book explains how social technologies of all types are the primary force behind the groundswell.
As an independent contractor for (mostly) micro and small businesses, I focus primarily on social media, email, and content marketing initiatives. So it seemed a bit redundant to write about the current state of social media within...well, social media. Instead, I chose to focus on the tools I use for a client in the high-end appliance industry. I thought it would be a good exercise in detailing how social media use, and the content being shared, needs to be tailored to the type of product or service being promoted. (Read More)
