As an independent contractor for (mostly) micro and small businesses, I  focus primarily on social media, email, and content marketing initiatives.  So it seemed a bit redundant to write about the current state of social media within...well, social media.  Instead, I chose to focus on the tools I use for a client in the high-end appliance industry.  I thought it would be a good exercise in detailing how social media use, and the content being shared, needs to be tailored to the type of product or service being promoted. (Read More)