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instagram
Viral marketing…is it a thing? Viral content is a real phenomenon associated primarily with social media but should it be considered a specific segment of marketing? In my opinion, viral marketing isn’t actually a type of marketing but rather a byproduct of creating content that contains specific characteristics which drive viral sharing.
Luxury Appliance Brands Go Social I want to start by saying that I don’t think any brand, regardless of industry, can afford to ignore social media. Again, I am going to focus on the home appliance industry to demonstrate the risks associated with taking luxury appliance brands social. What exactly makes a "luxury" appliance brand?
For someone outside of the surfing (and action sports) community it may seem like an easy formula…take a cool picture of a surfer on a wave in an exotic locale, add some clever copy based on nature or living outside the constraints of society, multiply, and you have a social media presence for a surf brand. (Read More)
This week I want to focus on a mobile app that I use on a regular basis to create engaging videos from still photos. Video is definitely at the forefront of engagement when it comes to social media posts, but sometimes you need the ability to turn your still photos into something more than a simple (and boring) slideshow...(Read More)
