Viewing entries tagged
retail
Luxury Appliance Brands Go Social I want to start by saying that I don’t think any brand, regardless of industry, can afford to ignore social media. Again, I am going to focus on the home appliance industry to demonstrate the risks associated with taking luxury appliance brands social. What exactly makes a "luxury" appliance brand?
As an independent contractor for (mostly) micro and small businesses, I focus primarily on social media, email, and content marketing initiatives. So it seemed a bit redundant to write about the current state of social media within...well, social media. Instead, I chose to focus on the tools I use for a client in the high-end appliance industry. I thought it would be a good exercise in detailing how social media use, and the content being shared, needs to be tailored to the type of product or service being promoted. (Read More)
