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Viral marketing…is it a thing? Viral content is a real phenomenon associated primarily with social media but should it be considered a specific segment of marketing? In my opinion, viral marketing isn’t actually a type of marketing but rather a byproduct of creating content that contains specific characteristics which drive viral sharing.
Luxury Appliance Brands Go Social I want to start by saying that I don’t think any brand, regardless of industry, can afford to ignore social media. Again, I am going to focus on the home appliance industry to demonstrate the risks associated with taking luxury appliance brands social. What exactly makes a "luxury" appliance brand?
One of the required readings for my graduate course in social media and the inspiration behind this blog post is the book Groundswell: winning in a world transformed by social technologies. The book is a comprehensive look into how technology has revolutionized the business world. I would suggest reading it for a more detailed explanation of some of the best practices I’m sharing here. Though it touches on areas outside of social media the book explains how social technologies of all types are the primary force behind the groundswell.
This week I want to focus on a mobile app that I use on a regular basis to create engaging videos from still photos. Video is definitely at the forefront of engagement when it comes to social media posts, but sometimes you need the ability to turn your still photos into something more than a simple (and boring) slideshow...(Read More)
