Social Media for Appliance Retailers

Social Media for Appliance Retailers

As an independent contractor for (mostly) micro and small businesses, I  focus primarily on social media, email, and content marketing initiatives.  So it seemed a bit redundant to write about the current state of social media within...well, social media.  Instead, I chose to focus on the tools I use for a client in the high-end appliance industry.  I thought it would be a good exercise in detailing how social media use, and the content being shared, needs to be tailored to the type of product or service being promoted. (Read More)

Social Media Management...Harder Than it Seems

Social Media Management...Harder Than it Seems

I was fortunate to find a marketing manager position shortly after earning my bachelor’s degree in 2015.  I had unexpectedly fallen in love with social media during my studies once I realized that a large part of it was creating creative content.  I say unexpectedly because I was not much of a social media user in my personal life.  It was not until a friend of mine asked me to help promote his company on Facebook and Twitter that I truly understood the breadth of social media’s influence. (Read More)